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Prêt-à-Boxer from our Atelier


This masterpiece is designed to tell a story. The story of a gentleman who masters the noble art of boxing, who has a refined taste of style, who is willing to pass down certain values and traits, and who is not afraid to stand out from the masses. For these gentlemen, we are happy to challenge well established fashion houses and their Prêt-à-Porter, and introduce a must-have in a new category we defy as…Prêt-à-Boxer.  


As its timeless design, and perfect cut entertains the eye, the fabrics - Pure Italian wool - may stimulate tactile senses. The unpadded shoulders follow the natural shoulder line of a boxer, creating a masculine and tailored silhouette when this 6x2 double breasted jacket is buttoned-up. The jacket is cut close to the torso, with higher armholes and peak lapels to define a mature and sporty look.


'Its design is sophisticated, but at the same time flamboyant and rebellious; with a few noteworthy details, which take a little jab at all conservatives who believe in conformity and standards in style.'


Its silhouette is heavily influenced by an era wherein most boxers used to attend press-conferences in formal attire. In particular, inspiration was drawn from the sixties and the title fight between Muhammad Ali and Cleveland Williams (1966). It was in this same match Muhammad Ali debuted the Ali-shuffle which left spectators infatuated. It was another testimony for his eccentric artistry inside the ring. But also outside the ring he was known for being flashy and the center of attention. He loved the bright lights of the cameras and was not afraid to pose flamboyantly in front of many who came to see him. Furthermore, his accomplishments as a social activist and philanthropist made him the personification of a true gentleman! 


Even today Ali’s iconic status remains a source of inspiration for many and represents all facets of a true gentleman. He inspired us to create a product that matches his flair, honors his career and flatters his sense of style. We crafted a classic piece and infused it with premium materials, innovative techniques and nostalgic elements. Its design is sophisticated, but at the same time flamboyant and rebellious; with a few noteworthy details, which take a little jab at all conservatives who believe in conformity and standards in style. We challenge their believes and outtakes on formal attire. In same manner Ali himself was known

for challenging the status quo, challenging a lot of believes and not holding back ideas.


The title fight between Ali (red) and Williams (white) in 1966 would set the scene in the second round for what would become one of boxing’s most iconic photo’s. World-famous photographer Neil Leifer was able to capture 

Ali with an overhead shot, standing with his hands triumphantly over his head seconds after he floored Cleveland Williams with a lightning fast combination of punches. This photo would also set the tone for our color palette and a few distinct details. 


As Leifer would claim this to be his best photo - because every detail was just right -  we tried to emulate the same level of perfection. For the garment we've selected the finest Italian wool which may look black from a far and in the evening. However, similar to the ropes of the ring in 1966, if you’d come closer and under bright lights you’ll notice the deep blue tone.


Furthermore, the cuffs are remarkable, controversial and loud, but at the same time very playful. The buttons are stylistic elements, not merely functional closures. They immediately capture the eye and arouse attention. The red and white cuffs are an ode to the fighters and their corner-men, while the ring-shaped buttons on the sleeve are references to the boxers' stage and indicate the number of rounds it took Ali to secure the victory and claim his title (Since Neil Leifer’s photo was taken in the second round, many believe that it was at this moment the match was done. Many are not aware that it would take Ali 3 rounds to win the bout). 


Another anecdote is that the untreated wooden buttons are inspired by the simple wooden floors in old-school boxing clubs. Floors on which boxers used to step, slide and pivot while in training camp, long before stepping in the ring to test their abilities. Over time these floors would house a lot of the club’s character and soul, as the journey to greatnes often started here; the planks would absorb blood, water, sweat and tears; and the footwork of fighters would ensure wear and tear, leaving permanent marks as a manifestation of the diligent work ethic of the club's members.